2021
The Boutique Lifestyle Leadership Conference
A digital summit by BLLA.
The Theme.
The Awakening.
POST-CONFERENCE TICKETS NOW AVAILABLE!
The original conference for the global boutique hospitality industry.
One thing has been clear over the course of twelve years of the boutique movement ….. this community is a magnet for pioneers. We absorb the abstract, we capture the attention of the daring and we always throw together the unexpected. As a community, we have altered the hospitality industry, and continue to do so everyday.
As are all of our events, this is a center for commerce, culture and art in hospitality. The purpose of this conference is to make the simple and boring in our industry, interesting. We liberate what it means to be a hotelier and progress the boutique sector of hospitality into the future.
This fall, we will host an interactive virtual experience gathering an intimate group of boutique hospitality leaders from around the world for 2 days filled with evergreen motivation, meaningful connections and tactful insights.
The Boutique Lifestyle Leadership Conference by BLLA brings together various creators, visionaries, entrepreneurs, and emerging & iconic leaders in the global boutique hospitality industry who welcome change and value innovation.
This year’s theme is, The Awakening, and for this series of #BLLAEvents, we will illuminate exceptional minds, companies and trends that are an integral part of Hospitality's next era, that of an reimagined view on the way we travel.
We invite you to partake on this journey with us for 2 days of immersion in the Boutique Community.
Learn more about the host, The Boutique Lifestyle Leaders Association (BLLA).
Explore Previous
Conference Series
What is the plan?
Conference Attendee Demographics
Interact with the best of the best on the meaningful side of hospitality…
This virtual conference will include a curated & intimate group of boutique hospitality Founders, Owners, C-Level Executives, Presidents, VPs and General Managers.
Through a two day conference, you will be engulfed into the world of leadership in boutique hospitality. Educational elements of this conference will be focused on: category innovation, inspirational stories, useful tactics and operations. There will be an exclusive platform where all participants will be able to engage and connect with fellow professionals. There will be moments that spark revolutionary ideas and the ground work for the future will take place.
Who Attends.
Boutique Hotels
Founders, Owners, C-Suite Executives, Operation and Management Executives, Managers, Sales and Marketing Directors, Portfolio Managers & Investors, Revenue Managers and Decision Makers.
Suppliers & Vendors
Boutique-specialized vendors and suppliers including designers, architects, technology providers, F&B providers, marketing agencies, insurance firms, FF&E suppliers, advisors and others.
Interested Players
Travel advisors, boutique experiential business founders and owners (fitness, art, retail, etc), the new generation of our industry (students) and emerging new hoteliers.
Why Attend.
Gain Insights
Learn key insider information on the Boutique Hospitality Sector including category innovation, new business models, technology solutions, upcoming hoteliers, new verticals, the next iteration of design and more.
Engage
Be a part of a fully interactive exclusive, digital experience including competitions, trade show halls, Q&A platforms, B2B appointment sessions, virtual speed dating, customized profiles and more.
Congregate
Make strategic interactions with like-minded professionals through private messaging, town hall meetings, activity feeds, user generated content and more.
Grow
Expand your personal and company brand awareness. Through gaining insights, engaging and congregating, you will be able to grow as an authentic boutique hospitality professional.
Tickets.
We have Early Bird Pricing and Regular Pricing.
Tickets will go up another $100 on October 12, 2021.
Active BLLA Members get a discount (learn more about membership here).
Refunds will be given until September 24, 2021 (minus transaction fees).
What is included in a ticket?
Access to the event app
customizable profile and social wall
capabilities to interact 1:1 through messaging and video chats
desktop and mobile friendly environment
draw for giveaways
“walk” the virtual marketplace
breakout rooms
downloadable resources
participate in live polling
Invites to the virtual speed dating platforms and introduction halls
Access to all content for 7 days (General Admission tickets) or 30 days (VIP tickets)
Global education and training curated for independent boutique hospitality executives
For Members.
Hotels General Admission
$429
Hotels VIP
$529
Vendors General Admission
$559
Vendors VIP
$659
For Non-Members.
Hotels General Admission
$509
Hotels VIP
$609
Vendors General Admission
$659
Vendors VIP
$759
**Prices go up October 12, 2021
Add-Ons
Exhibitor Booth* (includes a spot in “The Exchange” trade show hall) +$500
*Open to hotels, vendors, suppliers and travel-related companies. Please contact the BLLA Events team to reserve your booth.
Important Note: BLLA Events reserves the right to refuse participation as either a sponsor or an attendee
Press, Students and Travel Advisors: please contact the BLLA Events team for special ticketing offers at info@bllaevents.com. Note: press must have written 3 relevant articles within the last 30 days and students must be full time students and still have an active school email address.
**Dress code: no pajamas, athletic wear and lounge wear. Wear your suit, your pink sequin dress or your cheetah print co-ord, this is the time to have some fun.
The Agenda.
The Agenda for both days can be found here.
What you will learn.
BLLA Events gathers top boutique hospitality leaders to share their expertise on the following subjects:
Leadership & Labor
Category Innovation & Development
Marketing & Design
Technology & Business Models
Boutique Concepts
Wellness, Sustainability and F&B
Operations & Third Party Partners
International Perspectives
Questions that will be answered:
What makes a great hospitality leader?
What does a boutique hotel offer versus other types of hotels?
What is the difference between a hotel and a boutique hotel?
What kinds of global boutique hotels are there?
Who are the the most disruptive global hoteliers in the world?
What are the latest global hotel trends?
How can the tourism sector and boutique hospitality sector work together?
Below is a glimpse to what the app looks like
What People Are Saying
“Thank you for this incredibly well organized event and platform. You are also about boutique hotels and creativity and for that I thank you!”
— CEO, Fauchon Hotels
“Hats off to you for an incredible event! I thoroughly enjoyed the lectures and mentor sessions and speed-dating was so fun!”
— Business Development, Brooklinen
“Loved the intimate setting of Q & A sessions with many leaders in Capital, Hotel Developers, Architects and unique vendors. Fantastic base of people willing to educate and share information! You are critical to the growth and well being of us all in the Boutique and Lifestyle Marketplace.”
— Managing Partner, Devcon Hospitality Partners
“This was one of the best events I had attended so far and if the digital medium was so insightful.”
— General Manager, The Alila Bali
“Just wanted to say well done and bravo - the best virtual experience I have seen by far!”
— Founder, Salt Hotels
“The format of the summit was great and I was incredibly impressed with the ways in which your team curated such highly interactive and beneficial sessions in the virtual landscape. I learned so much and I am so appreciative of all of the time and energy that went into organizing the conference.”
— Operations Manager, Cuyama Buckhorn Hotel
A quick recap of the 2020 summit.
With the consensus from the audience that it was one of the best hospitality conferences to date, we know that in 2021, we will break even more barriers.
Don’t miss out.
Be a part of the event taking hospitality to the future.
Have Questions?
Get involved with the conference leading the way for the new generation of hospitality.
Email info@bllaevents.com to inquire about sponsorship and exhibiting opportunities.