Valérie Vaillancourt
Senior Digital Strategist at Hawkins International Public Relations
A little bit about Valerie…
As Senior Digital Strategist, Valérie works across Hawkins International’s full suite of digital services. Her expertise includes creating strategic organic social media plans and creative content series and initiatives, leading community engagement efforts, as well as spearheading influencer and social media takeover campaigns - from ideation and relationship-building to messaging fine-tuning and execution. With an affinity for content creation, Valérie also heads up Hawkins International’s content production services, building robust libraries of social-first photo and short-form video assets for client’s marketing use - and expertise that's valuable when it comes to collaborating with creators on content deliverables. With experience spanning boutique hotels, hospitality brands, luxury cruise lines, consumer lifestyle products, and destinations and tourism bureaus, Valérie is passionate about telling brand stories through an inspiring and engaging digital lens.