Brian Cooke
Global Director of Corporate Sales at Freehand Hotels & Generator Hotels
A little bit about Brian…
Brian started his career with Ritz-Carlton and quickly transitioned into boutique lifestyle hotels as a manager with The James brand in Miami, managed by Denihan Hospitality. After launching the re-branded James Royal Palm property, Brian moved to New York to manage The James Hotel in Soho NYC. Upon gaining experience in the NY Market, Brian received an opportunity to move over to the iconic boutique lifestyle brand in downtown NY - GrandLife Hotels (Soho Grand Hotel & The Roxy Hotel). He worked with GrandLife Hotels over the next six years in a variety of different roles across all business segments.
Most recently, Brian teamed up with Generator Hotels to create a Global Sales team overseeing their newly developed US properties, as well as their newly acquired brand – Freehand Hotels. Freehand & Generator currently operate 6 hotels in the U.S. across 5 Markets – New York, Los Angeles, Miami, Chicago, and Washington, DC. Brian has a passion for sports, travel, and spending time with family and friends. He and his wife recently welcomed their first child in April of 2020.