Wendy Burk
CEO & Founder of CADENCE
A little bit about Wendy…
In January 1995, Wendy Burk opened the doors of CADENCE as a collaborative community of travel professionals with a singular focus of caring for their clients, partners, and colleagues. Celebrating 25 years in business, the CADENCE of today is an award winning, internationally recognized leader in the travel industry with three successful divisions - business travel, meetings and incentives, and customized personal vacations. By creating a culture centered around care, Wendy’s company has been voted among the best places to work in San Diego by the San Diego Business Journal for 2018 & 2019m & 2020, and Best Places to work in the meetings industry by Meetings and Conventions Magazine in 2019.
Wendy’s passion is travel, but her vision for the future is to create an environment at CADENCE that can act as an incubator for talent to move the entire industry forward. Wendy’s mission is to bring a new generation into the travel space, creating a program to train, mentor and match young talent and career changers with seasoned industry veterans in the leisure, meetings and corporate travel spaces. Wendy’s commitment to giving back is also at the heart of her company and Wendy has decades long commitments to organizations such as the USO, Make a Wish Foundation, and Children’s Hospital. CADENCE proudly supports Rady Children’s Hospital, Gigi’s Playhouse, and champions industry causes such as ECPAT and the #EndItMovement, rallying against human trafficking in all its forms.
Above all else, Wendy is a passionate traveler. "Travel has been a passion of mine throughout my life and I’ve made a career living in my joy. Wendy is committed to keeping San Diego as the base of her organization for many years to come, and will continue to grow CADENCE by adhering to what matters most, taking better care of travelers.