SEGMENT 01

Preparations

11:00 am PST

Networking - Provence Outdoor Lobby

Registration Opens

Come stop by the main registration table to get your custom badge.

11:30 am - 1:00 pm PST

Networking - Bogie's

Lunch

Join us for a delicious lunch before the start of the conference. 

SEGMENT 02

Opening & Communion

1:00 - 1:15 pm PST

Welcome - Provence Room

Welcome, Grounding & Setting an Intention

with Ariela Kiradjian, Partner & COO of BLLA, President of TIEWN, and Co-Founder of StayBoutique

Come and gather as a community and open up the circle as we begin the official 2022 Boutique Hotel Owners Conference by BLLA. Come with open minds and an eagerness to learn and connect. It is important that we ground together in the space and set the tone of the conference. Be ready with your intention, a journal, and a pen. 

1:15 - 2:15 pm PST

Debate + Q&A - Provence Room

Top Issues Owners Face Today

with Ari Heckman, Co-Founder & CEO of Ash, Bashar Wali, Founder & CEO of This Assembly and Practice Hospitality, Maya Mallick, Owner & Creative Director of The Culver Hotel, and Brian De Lowe, President & Co-Founder of Proper Hospitality

Interviewed by Ariela Kiradjian, Partner & COO of BLLA, President of TIEWN, and Co-Founder of StayBoutique, and Frances Kiradjian, Founder & CEO of BLLA, StayBoutique, TIEWN, & Boutique Money Group

Sponsored by Selfbook and Lockton

Let’s just get right to it. What are the problems boutique hotel owners are facing these days? How can we solve them? How do you identify the importance or urgency of a problem? We will begin with a debate with our speakers and then open it up to the audience. Come ready with questions!

2:15 - 3:15 pm PST

Debate + Q&A - Provence Room

Hospitality Innovation Roundtable

with Richard Valtr, Founder of Mews, Branigan Mulcahy, Co-Founder of Virdee, Roger Graham, Founder & CEO of Orana Software, and Rami Zeidan, Founder & CEO of Life House

Interviewed by Vaughn Davis, General Manager at Dream Hollywood

Sponsored by Virdee and Mews

Dissecting a hotel tech stack is tough. There are new products launching weekly. How is a boutique hotel supposed to choose what works for their property? Let’s come together and share what works, what doesn’t work, and how boutique hotels can continue to lead the way in hospitality innovation. We will begin with a debate with our speakers and then open it up to the audience. Come ready with questions!

3:15 - 3:25 pm PST

Networking - Provence Patio

Break

Recharge and connect with fellow attendees before coming back to the main stage.

3:25 - 4:20 pm PST

Salon - Provence Room

How Energy Plays a Part in Creating a Boutique Hotel Experience

with Nile Tuzun, Founder & Chief Creative Storyteller at Studio Nilebrand, and Alejandra DeLuca, Owner of Malibu Meditations Journey

Interviewed by Ariela Kiradjian, Partner & COO of BLLA, President of TIEWN, and Co-Founder of StayBoutique

Sponsored by Lutron and Nestle Premium Waters

Join a boutique hotel designer, a boutique hotel community gatherer, and a spiritual energy healer as we discuss the pivotal role energy plays when it comes to the hotel experience. We will begin with a dialogue among the facilitators, and then we will open it up to the circle for mentorship time.

SEGMENT 03

Breakouts

4:20 - 5:20 pm PST

Breakout - Provence Room

Salon Discussion: Getting Real on Hotel Development

with Daniel Lacouture, Head of Acquisitions & Development at TMC Hospitality, Nile Tuzun, Founder & Chief Creative Storyteller at Studio Nilebrand, and Atit Jariwala, CEO & Founder of Walker Hotels & Marram Montauk

Interviewed by Taylor Lister, Principal at Marsh McLennan Agency

Sponsored by Chicago Marketing Consultancy

Join these top minds as we delve into the truths of hotel development. How do you define the stages of hotel development? What can you do to improve the hotel during the development process? How is developing hotels a part of your life journey? We will begin with a dialogue amidst the facilitators, and then we will open it up to the circle for mentorship time.

4:20 - 5:20 pm PST

Breakout - Fairway Room

Salon Discussion: Retail, Partnerships & The Hybrid Experience

with Nick Knight, Director of Revenue & Distribution at Ash, Blair Dodson, VP, Global Head of Partnerships at citizenM, and Romain Gaillard, CEO/Founder of The Detox Market

Interviewed by Jayson Seidman, Founder & Managing Partner at Sandstone

Sponsored by Greenberg Traurig

Sit in a circle and discuss how boutique hotels should utilize their lobbies, their partnership with local small businesses, and retail opportunities. You’ll be joined by fellow hoteliers as they open up about what works and what doesn’t work. We will begin with a dialogue amidst the facilitators, and then we will open it up to the circle for mentorship time. 

SEGMENT 04

Break & Awards Celebration

5:20 - 6:00 pm PST

Networking - Provence Patio

Break

Recharge and connect with fellow attendees before coming back to the main stage.

6:00 - 7:45 pm PST

Networking - The Cave (behind Stonehaus)

The Official Pre-Party to the BLLA Awards

We invite you to mix & mingle at the beautiful Stonehaus Courtyard!

7:45 - 9:45 pm PST

Awards Celebration - Provence Room

The BLLA Dinner Party & Awards Celebration

Come join us for a much larger version of BLLA’s beloved dinner parties. We will have conversation starters & mini think tank sessions. Please wear white and gold. Click here to see a prior year’s outfits!

We will also convene for this special celebration of the winners of the 2022 BLLA Awards program! We will have local vendors in case you’re in the mood to shop, and we will have an array of alcoholic and nonalcoholic beverages available (if green is your celebration of choice, we welcome that too off-property). We will gather our winners, present the trophies and conclude with a short panel with the winners of the Iconic/Emerging awards.