SEGMENT 01

For Those Early Risers

8:00 - 9:00 am PST

Wellbeing - The Lawn by the Arch

Conscious Souls of Hospitality Meetup: New Moon Circle

with Nile Tuzun, Founder & Chief Creative Storyteller at Studio Nilebrand, Alejandra DeLuca, Owner of Malibu Meditations Journey, and Ariela Kiradjian, Partner & COO of BLLA, President of TIEWN, and Co-Founder of StayBoutique

Sponsored by Conscious Souls of Hospitality

Ariela created Conscious Souls of Hospitality to be a safe space for hospitality executives on the spiritual path. We invite you to tap into your soul and partake in this beautiful gathering as we celebrate and harness the energy of the new moon.

SEGMENT 02

Communion & Opening

9:30 - 10:45 am PST

Networking - Bogie’s

Breakfast

Grab some morning fuel and connect with fellow attendees!

10:00 - 10:45 am PST

Meetup - Provence Room

TIEWN Meetup: Radiating as an Embodied Woman

with Eve Gaines, Founder of Rituel, Hillary Branoff, Owner/Operator of Four Pillars Ayurveda, and Shannon Kim, Founder & CEO of The Beauty Haus

Interviewed by Ariela Kiradjian, Partner & COO of BLLA, President of TIEWN, and Co-Founder of StayBoutique

Sponsored by Dragonfly Strategists

The Travel Industry Executive Women’s Network (TIEWN) is a global group of 13,000 women who are eager to pass the torch to the next generation of female leaders in travel, tourism, and hospitality. In this session, we will delve into honest topics such as the true definition of wellness, the role of aging, the value of a conscious mindset, and the tools needed to radiate from the inside out. This is a session you won’t want to miss!

10:50 - 11:10 am PST

Inspiration - Provence Room

Awakening to the New Way of Doing Business

with Darlene Cordero, Director of Talent Relations and Outreach at Chopra Global

Interviewed by Ariela Kiradjian, Partner & COO of BLLA, President of TIEWN, and Co-Founder of StayBoutique

Sponsored by Mews

As our industry evolves, the act of “doing business” also evolves. So, what does the new way of doing business mean to you? How does mental health play a part, and how can we make taking care of mental health a norm in the business world? We invite you to engage in this meaningful discussion and hope you leave feeling rejuvenated and inspired.

SEGMENT 03

Doing Things Differently

11:10 - 11:55 am PST

Think Tank - Provence Room

The Lost Art of Innkeeping

with Alex Kirkwood, Founder & CEO of Kirkwood Collection, Sims Foster, Co-Founder of Foster Supply Hospitality, and Rob Blood, Founder of Lark Hotels

Interviewed by Ariela Kiradjian, Partner & COO of BLLA, President of TIEWN, and Co-Founder of StayBoutique

Sponsored by Englander and Greenberg Traurig

Truth be told, we have lost the art of innkeeping over the last decade. It is time for a resurgence of hospitality! Today, we will be bringing some amazing “innkeepers” onto the panel to discuss the value of innkeeping and how we can bring this art back into the contemporary era of hospitality.

11:55 am - 12:25 pm PST

Think Tank - Provence Room

Project Spotlight: Palisociety

with Avi Brosh, Founder/CEO of Palisociety, and Jorgan von Stiening, President of Palisociety

Sponsored by Lutron and Orana Software

As an imaginative and meaningful family business, Palisociety and its unapologetically eclectic brands deviate from the traditional route. They connect with the local culture and create spaces that make you feel like you’re understood. Gain an insider's view on this authentic boutique hotel collection, and hear from the Founder & President as they discuss the value of being independent, the lessons they’ve learned, and their journey within the world of boutique hospitality.

12:25 - 12:55 pm PST

Think Tank - Provence Room

Food & Beverage: The Philosophy of Deal Making

with Peter Peterson, President & Managing Partner at Cultivate Hospitality Group

Interviewed by Peter Wright, Division Manager at Nestle Premium Waters

Sponsored by Nestle Premium Waters

Food & beverage plays a significant part in spotlighting the creativity and vibrancy of a boutique hotel. It’s a driving tool for revenue, a reflection of lifestyle, and a way to enhance human connection. One of the secrets behind great F&B is effective deal-making. So, how do you structure a deal? How do you bring in the local community? What kind of programming enhances the guest experience but doesn’t require big, expensive changes? Join these F&B experts as they bring forth an awakened awareness of the value of great food & beverage within boutique hospitality.

SEGMENT 04

Lunch

12:55 - 1:55 pm PST

Networking - Bogie’s

Lunch

Join us for a delicious lunch at Bogie’s!

1:20 - 1:50 pm PST

Fairway Room

BLLA Book Club

Join us as we reflect on the first 3 chapters of the book “Effortless: Make It Easier to Do What Matters Most” by Greg McKeown. Those who did not read the chapters are still welcome to join us!

SEGMENT 05

Breakouts

1:55 - 2:45 pm PST

Breakout - Fairway Room

Conscious Tourism & Slow Travel

with Chet Pipkin, Co-Founder of Desolation Hotel, and Natalie Binder, Co-Founder of CampV

Interviewed by Carolyn Schneider, Co-Founder & President of Casetta Group

Sponsored by Solonis

Conscious tourism takes a mindful and holistic approach to this contemporary era of hospitality. How has the word “luxury” evolved? Why is it important to be aware of the history of the land you're on? How would you define slow travel, and what have you been noticing in travelers’ changes of preferences? Join these hospitality experts as we delve into the heart of conscious tourism and how this impacts our industry and its future.

1:55 - 2:45 pm PST

Breakout - Provence Room

The Power of People and Community

with Jayson Seidman, Founder & Managing Partner at Sandstone, April Uchitel, CEO & Co-Founder of THE BOARD, and Blair Dodson, VP, Global Head of Partnerships at citizenM

Interviewed by David Goldstone, Executive Vice President and Chief Sales Officer at World Cinema

Sponsored by Selfbook

There is an undeniable relationship between people and hospitality. As we delve into the true power of people, we wonder: what does it mean for a business to create a sense of belonging? How does the passion of a founder directly correlate to the soul of a hotel or business? How does vulnerability play a critical part in growing businesses? Join these top minds as we highlight how people and community are the beating heart of hospitality.

2:45 - 3:00 pm PST

Networking - Provence Patio

Break

Recharge and connect with fellow attendees before coming back to the main stage.

3:00 - 3:50 pm PST

Breakout - Provence Room

The Next Generation of Hotel Marketing & Branding

with Emily Shoop, Founder & Principal of Ray Studio, Cory Schisler, Partner at The Madrona, and Tracy Campbell, Design Director at The Brand Terminal

Interviewed by Janet Eason, Founding Partner of Eason Branding

Sponsored by Virdee and Lockton

Let’s dive right into it. What does hotel branding mean to hotel owners? With a new hotel or a re-branded hotel, when do you bring marketing in? How does soft brand marketing differ from the marketing of true independent hotels? Join these marketing experts as we look at the importance of both marketing and branding in the ever-growing hospitality space.

3:00 - 3:50 pm PST

Salon - Provence Room

Salon Discussion: Hoteliers Spill the Secrets to Guest Loyalty - A Good Night's Sleep

with Marc Soblick, Vice President, Hospitality - US & Canada at A1 American, Dev Patel, Owner of Villa Mara Carmel, and Max Loong DipWSET, Founder & Owner of Hidden Hills Villas

Interviewed by Mark Kinsley, President & CEO of Englander

Sponsored by Englander

Ever since Big Brands started misusing the word “boutique,” hospitality has lost touch with the guestroom and functional design. Join these top minds in boutique hospitality as we define what it means to be a host, discuss new strategies for powerful guest experiences, and share the value in going back to true hospitality, which is overnight experiences. We will begin with a dialogue amidst the facilitators, and then we will open it up to the circle for mentorship time.

SEGMENT 06

Closing

3:50 - 5:00 pm PST

Reflections + Q&A - Provence Room

End of Day Reflections and Open Mic Q&A

Ariela will come back on stage and bring a few attendees with her to have some time to reflect on the day. They will focus on lessons learned and how they will implement their findings into their businesses.

5:00 - 6:15 pm PST

Networking - Provence Patio

Integration Tea Time

Join us for a laid-back after-party. Shoes are optional!