The 2020 Boutique Lifestyle Digital Summit by BLLA was held September 17-18. “A new approach to hospitality - - welcome to the boutique side.” The Boutique Lifestyle Leaders Association is behind this conference. As are all of our events, this is a center for commerce, culture, and art in hospitality. The purpose is to make the simple and boring in our industry, interesting. We liberate what it means to be a hotelier and progress the boutique sector of hospitality into the future. blla.org and stay-boutique.com