BLLA was one of the first organizations to see the rise in localization for the global Boutique Hospitality Industry, this was many years ago. It has become a norm now for boutique hotels to value their local culture and even more, become a staple to it. With this new paradigm that we are in, what does localization mean now? Hear from a leader in boutique brands and how they are adapting to a changed (we might even say enhanced) way we travel and experience overnight experiences.

Guest Star
David Rochefort, President of Graduate Hotels

Ariela Kiradjian, COO and Partner at BLLA and Co-Founder at StayBoutique
Amy Jakubowski, Founder of AEJ Collective