As hotels tread cautiously through this difficult time, it is actually a perfect opportunity to prepare a plan of action, even with some unknowns at this time. Marketing, communication and branding should be part of the strategy. While many things remain unclear about re-opening, it is important to ensure clear messaging as well as design. Our panelists will share their thoughts about topics and methodologies and what outcomes might occur as a result.

Moderator:
Cara Federici, CEO & Founder, The Madison Melle Agency

Panelists:
Remy Allis, Founder & Principal, Allis Branding & Creative Agency
Patrick Bosworth, Co-Founder & Advisor, Duetto, CEO Royalton Investment
Carolyn Izzo-Feldman, Founder & President, CIIC Carolyn Izzo Integrated Communications
Richard Valtr, Founder, MEWS, Property Management Systems