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Episode 2 – Brian Cooke, Global Director of Corporate Sales at Freehand Hotels & Generator Hotels
Published on August 16, 2022
Ariela sits down with Brian Cooke to talk about the importance of authenticity and the influence of culture in boutique hotels.
What You Will Hear:
How Brian entered the hospitality industry
Ethos and mission of both Generator Hotels and Freehand Hotels
Hostel revolution
The authenticity of New York culture
The Django at the Roxy. Entertainment centered.
Sales strategies for boutique hotels. Rights and wrongs.
Investing in boutique hotels and cross-marketing and business alignment
What boutique means to Brian