Marina MacDonald
Chief Marketing Officer of Red Roof Inn
A little bit about Marina…
Marina MacDonald serves as Chief Marketing, Communications and ESG Officer for Red Roof®. She is responsible for helping Red Roof achieve its annual goals and objectives by leading and directing the brand’s Sales, Marketing and Distribution programs, including corporate and employee communications, public relations, guest relations and brand reputation, issues management communications, brand marketing, digital marketing, national and group sales, and Red Roof’s Contact Center. Marina develops initiatives that build the brand, support an integrated sales program, and increase customer loyalty as well as franchisee and stakeholder satisfaction. Marina is an experienced storyteller, communicator and marketer who inspires passion for Red Roof brands and weaves effective communication to drive business objectives for the organization and its franchise partners.
In her time at Red Roof, Marina has helped guide the company to explosive profitable growth, including the creation of the successful brand extensions Red Roof PLUS+®, extended stay brand HomeTowne Studios by Red Roof® and soft brand The Red Collection®. She also spearheads a company-wide initiative to support women in hospitality, for which the American Hotel & Lodging Association (AHLA) awarded her the industry's Paving the Way award. Marina also chairs Purpose With Heart, Red Roof’s ESG programs and initiatives. Most recently, Marina was named one of the Top 50 Women Leaders of Ohio for 2022, according to Women We Admire.
Before joining Red Roof, Marina served as Senior Vice President, Sales and Marketing for Remington Hotels as well as Vice President of Sales at Wyndham International. Marina is the America’s Past Board Chair for the Hospitality Sales & Marketing Association International (HSMAI) and is a Certified Hospitality Digital Marketer (CHDM). She has been named among the Top 30 Most Influential Women in Hospitality by Hotel Management, is an AdWeek 2021 CMO Award Winner and was named by the International Hospitality Institute amongst their 2021 25 Most Influential Women in Hospitality. Marina is a member of CHIEF, the only private membership network focused on connecting and supporting women executive leaders.
Marina resides in New Albany, OH, with her loving husband Mac and daughter Sophia. She loves cycling, cooking, and is currently learning to speak Italian. She holds an executive MBA in Business Innovation from The Aji Network in San Jose, CA, and a Business Administration degree from Bradford Business in Philadelphia, PA.
How to connect with Marina & Red Roof Inn:
Red Roof Inn’s Website
Marina’s LinkedIn Page