Flo Lugli

Principal of Navesink Advisory Group LLC

A little bit about Flo…

Flo Lugli is an innovative, results-oriented board member and executive with a proven track record of driving revenue growth in the global travel, hospitality, and related technologies businesses for publicly and privately held companies. A well-known expert in hospitality, Lugli also has a long history in travel industry distribution, travel technology, and digital commerce. Lugli was recently recognized as one of the Top 25 Most Extraordinary  Minds in Sales, Marketing, and Revenue Optimization by the Hospitality Sales & Marketing Association  International (HSMAI).  

Lugli is a member of the International Society of Hospitality Consultants, the leading source for global hospitality expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Lugli has also been recognized as one of the most influential women in hospitality technology by  Hospitality Financial and Technology Professionals (HFTP), as one of the “Most Powerful Women” in Travel for  7 years by Travel Agent Magazine, and among the top 75 hotel executives and top 10 technology experts by  Lodging Magazine. She has also received the Hotel Electronic Distribution Network Association (HEDNA)  Award of Excellence, as nominated by HEDNA members.  

In addition, Lugli was Non-Executive Chairman of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, providing an industry-leading loyalty platform to over 550 upscale and luxury hotels across 78 different countries, and is on the board of iVvy.com, a leading cloud-based event and venue management platform. Lugli is a mentor for the NYU Tisch Center of Hospitality Innovation Hub Incubator program. She also serves as an advisor to Simplenight, a global technology company offering innovative solutions to enable brands to offer real-time bookings across multiple categories such as dining,  accommodations, attractions, events and more; ResortPass, a leading day guest pass booking platform providing the hotel industry a solution to monetize their under-utilized amenities and boost ancillary revenues;  Visual Matrix, an industry-leading hotel property management software providing an all in one platform for PMS,  RMS, channel management and operational tools; and Boxcribe, the first digital exchange that airlines can adopt to automate the issuance, redemption, and administration of vouchers. Lugli also serves on the advisory council of MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism and the hospitality industries, as well as on the Expedia IQ Forum, comprised of industry consultants and leaders who provide insight and feedback to Expedia executive management. 

Prior to forming her own company, Lugli served as the executive vice president of marketing for Wyndham Hotel  Group, where she oversaw brand marketing, distribution, ecommerce, loyalty, public relations/communications,  research and central reservations systems strategy. During her time there, she drove a $100M digital transformation for the company. She joined Wyndham Hotel Group in July 2009 after serving in senior executive positions with privately held Travelport Limited (and its predecessor Galileo International), one of the world’s largest global distribution system providers.  

In her tenure at Travelport, she served in a variety of executive roles in the Global Distribution Systems (GDS)  division, including senior vice president of Global Supplier Relations, managing director of airline solutions, and senior vice president of commercial. She was also responsible for leading the company’s GDS business in the Americas and overseeing Travelport’s Global Operations and Global Land and Sea businesses, including the development and execution of its hotel, car rental and leisure strategies.  

Prior to 2002, Lugli held executive-level positions with Wizcom International and its parent company Cendant  Corporation. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles, including vice president of worldwide sales and vice president of worldwide sales and marketing. 

As part of her consulting practice, Lugli has served as interim Chief Commercial Officer, Americas for Radisson  Hotel Group (9/20-7/21 and 8/18-5/19), and also served as interim President for cheapcaribbean.com and as interim Chief Commercial Officer for DHISCO. Lugli also served as a board member for buuteeq, Inc., until its acquisition by The Priceline Group. She has served two terms as president of HEDNA, on the advisory board of  TheBeatLive and as a member of the advisory board of the BTN Group. Lugli also serves as a member of  HSMAI’s America’s board of directors and, while at Wyndham Hotel Group, served as a board member and  Chairwoman for Room Key, a joint venture between 6 of the largest hotel companies. Additionally, she is a  board member for Joe’s House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.  

Lugli and her husband, Robert, reside in Fountain Hills, AZ.

How to connect with Flo and Navesink Advisory Group LLC…

Navesink Advisory Group LLC’s Website

Flo’s LinkedIn Page