Erika Kraus
VP of Marketing at Way
A little bit about Erika
Erika Kraus is the VP of Marketing for Way, the all-in-one experiential platform purpose-built for hospitality. Erika’s career in marketing spans non-profit, CPG, real estate, fintech, ecommerce, and hospitality. She has built a reputation for helping brands scale to powerful category-creating positions in the market.
Erika is passionate about experiential marketing and believes that the best brands create unforgettable experiences that keep customers in their ecosystem, coming back for more. She is an expert brand builder who is laser focused on growth combining data-driven strategies with best-in-class UI/UX to build audiences and increase profit and brings all of this experience to her role at Way.
Way’s purpose is to elevate the way people interact with brands through technology and has helped luxury and boutique brands tackle the complexity of launching and scaling experiences to drive more revenue. With partners like Auberge, Montage, and the Little Nell, Way has an integral role in powering some of the best experiential in the world.