Daniel André Langer
CEO of Équité
A little bit about Daniel…
Équité founder and CEO Daniel Langer was labeled by The Economist as the world’s most renowned expert on luxury brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z. He is also the Professor of Luxury Strategy at Pepperdine University in Malibu, California. With his team he consults some of the world’s most admired and iconic luxury, hospitality, lifestyle and consumer brands and is an advisor to top-managers in the luxury industry. He is the author of several luxury management books in English and Chinese and is frequently featured in leading global media publications like Forbes, Economist, Bloomberg, Skift, Robb Report, Manager Magazin and Jing Daily. He is a global keynote speaker and holds luxury masterclasses in Europe, the USA, and Asia. His education includes Harvard Business School and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and sustainable competitive advantage for luxury, lifestyle and consumer brands.