Adriana Marianella

Principal of Mara Partners

A little bit about Adriana …

Adriana is the Principal of Mara Partners, a full-service boutique hospitality advisory firm based in New York City with offices in London and Paris. Adriana was formerly the Chief Development Officer for CultureWorks, the parent company for NeueHouse and Fotografiska, where she oversaw the brands’

global expansion and design development in new markets throughout North America, Europe, and Asia. Prior to joining CultureWorks, Adriana was the Vice President of Brand Development & Experiential for Standard International (Standard Hotels, Bunkhouse Group & Peri Hotels) having commenced her 11-year tenure with The Standard and André Balazs Properties (Chateau Marmont, Chiltern Firehouse, Sunset Beach and The Mercer) as Chief of Staff to André Balazs.

Adriana is a Board Director for Altos Planos, the parent company behind the award-winning B-Corp sustainable tequila, Mijenta, and Tres Tribus mezcal. Philanthropically, she is a longstanding UNICEF NextGen board member, specifically dedicated to addressing clean water initiatives through leadership

of the UNICEF Tap Project, and was a founding board member of Chefs for Impact. Academically, Adriana holds a B.A. in Political Science from Brown University, and serves as a visiting guest lecturer at SciencesPo in Paris and at Parsons in New York.